|  e-ISSN: 2147-5156

Original article | Turkish Journal of Teacher Education 2016, Vol. 5(1) 26-48

Using Personal Selling and Promotion as a Teaching Method in Education: Some Examples from TUBITAK Environmental Education

Emel Okur-Berberoglu

pp. 26 - 48   |  Manu. Number: tujted.2018.011

Published online: November 21, 2018  |   Number of Views: 97  |  Number of Download: 982


Abstract

One of the important characteristics of contemporary education is to build an effective bridge between theory and praxis. This bridge might be built by outdoor education. TUBITAK in Turkey is one of the institutions which supports outdoor educations. Literature shows that every environmental study has own outputs however there are no research how these outputs happen. When TUBITAK projects are evaluated in terms of environmental educations, it is pointed out that these education programs commonly use ‘promotion’, which is used in marketing, as a teaching method despite the fact that each of them has own education program. There has not been seen yet any study which uses promotion as a teaching method. The aim of this study is to show how some TUBITAK environmental education projects use promotion and how carry out it. The methodology is explorative case study. 6 environmental education programs were examined and tried to be determine promotion applications. The study showed that some characteristics of promotion overlap with the characteristics of outdoor education. These subjects are needs and aim analysis, five senses, social communication, personal attitude, special area and limited time.

Keywords: outdoor education, environmental education, TUBITAK, personal selling, promotion


How to Cite this Article?

APA 6th edition
Okur-Berberoglu, E. (2016). Using Personal Selling and Promotion as a Teaching Method in Education: Some Examples from TUBITAK Environmental Education. Turkish Journal of Teacher Education, 5(1), 26-48.

Harvard
Okur-Berberoglu, E. (2016). Using Personal Selling and Promotion as a Teaching Method in Education: Some Examples from TUBITAK Environmental Education. Turkish Journal of Teacher Education, 5(1), pp. 26-48.

Chicago 16th edition
Okur-Berberoglu, Emel (2016). "Using Personal Selling and Promotion as a Teaching Method in Education: Some Examples from TUBITAK Environmental Education". Turkish Journal of Teacher Education 5 (1):26-48.

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